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antor. / services / brand identity 🎨 60+ brands shipped
✱ SERVICE · 03 OF 06 🎨 SINCE 2012 60+ BRANDS

Brand Identity —
logos, type &
systems that
scale.

Logos, wordmarks, type systems, color palettes, brand guidelines — built to hold up across video, web, print, and 10 years of growth. Designed by someone who's actually built brands that compound across 20+ ventures.

brands that
compound →
Brand systems shipped
60+
Logos · type · guidelines · since 2012
Logo systems Type Guidelines Visual identity
Brand work that: 🎨 Holds up at scale 📐 Has a system 📘 Comes with guidelines 🇧🇩 Multi-script aware ⚡ Editor-ready files
★ What I build

Four shapes of brand work,
each built to compound.

Every brand project starts with the question: "will this still work in 5 years, in 5 channels, on 5 surfaces?" A logo is a starting line, not a finish.
01 / 04

Logo & wordmark systems

Primary marks, lockups, monograms, alternate forms. Not just a logo — a system that handles avatars, app icons, packaging, signage, and weird-aspect-ratio social headers.

Examples
primary mark · monogram · avatar · stacked / horizontal lockup · favicon · signage
02 / 04

Type systems

Typeface pairing, hierarchy, weight scales, custom letterforms when needed. Bangla-aware — we don't ship a brand without testing it in Bangla, English, and any other script you ship in.

Examples
type pairing · hierarchy · custom letterforms · Bangla-Latin pairing · web font setup
03 / 04

Brand guidelines

Full guide docs covering voice, color, typography, spacing, usage rules, and do-not-do examples. Built for your team to actually use — not a PDF that lives on Dropbox unused.

Examples
brand book · style guide · voice doc · usage rules · don't-do gallery · component library
04 / 04

Visual identity systems

Color palettes, illustration styles, photo treatment, motion principles, iconography. Everything beyond the logo — the surface-level system that makes everything look like you.

Examples
color palette · illustration style · photo direction · motion principles · icon set · pattern library
🛠 The brand stack

The tools &
libraries we design with.

Standard pro-design stack — nothing exotic. Where we differ: we ship working web font setups, Figma libraries, and Lottie animations alongside static guidelines. Brand assets your team can drop in tomorrow.
Design tools
Figma Illustrator Photoshop InDesign Glyphs antor. Figma kit
Color
Coolors Adobe Color Refactoring UI Stark contrast HSL Picker
Type
Adobe Fonts Google Fonts Linotype Pangram Indian Type Foundry Bengali foundries
Mockups
Mockuuups Studio Apple Design Kit Custom mockups Real-world photo
Guidelines
Notion Figma docs PDF + web antor. guideline template
Motion / Anim
After Effects Lottie Framer Motion Rive
⚡ How we build a brand

A four-phase rhythm —
positioning-first, polish-last.

Most brands fail because they jump to logos in week 1. We start with positioning — what you stand for, against whom, for whom. The logo is a side-effect of getting that right.
1

Discovery & positioning

Brand archaeology — what you currently signal, what you want to signal, against whom. Outputs a positioning doc, not a moodboard.

  • Stakeholder interviews
  • Audience & competitor map
  • Positioning statement
  • Brand attributes & voice
⏱ Week 1
2

Concept & exploration

3–5 distinct directions presented at the logo + type + color level. Real directions, not safe vs. safer vs. safest.

  • 3–5 distinct directions
  • Logo + type + color trial
  • Real-world mockup tests
  • Concept review + selection
⏱ Weeks 2–3
3

Refine & system

Chosen direction expanded into a full system — lockups, monogram, color palette, type hierarchy, motion. Stress-tested against real surfaces.

  • Logo system + lockups
  • Type hierarchy + scale
  • Full color palette + use rules
  • Real-world application tests
⏱ Weeks 4–5
4

Guidelines & handover

Full brand guidelines doc, Figma library, asset package, web font setup, training session. Your team can ship tomorrow.

  • Brand guidelines (PDF + web)
  • Figma library + components
  • Asset package (SVG / PNG / PDF)
  • Team training (1 hr)
⏱ Week 6
★ Recent brand work

Six recent brand systems.
Live, evolving, in use.

A slice of the brands we've designed across our own ventures + client work. Full case studies live on the portfolio.
SaaS · 2026 v4 ORBIX
ORBIX — AI Business OS brand logo
FULL IDENTITY · BANGLA + LATIN

ORBIX — workspace identity

Full brand system for our flagship SaaS — wordmark, Bangla logotype, color palette, motion principles, app icon system. Lives across 3 markets.

LogoTypeMotionBangla
ORBIX · 2024–26Open
Refresh · 2025 14yr NextBangla
2.0
NextBangla — Tech studio mother brand logo
BRAND REFRESH · 14-YEAR REVAMP

NextBangla — brand 2.0

14-year refresh for the mother company. Kept the equity, modernized the wordmark, built a proper type system, and shipped guidelines our team actually uses.

RefreshGuidelinesWordmark
NextBangla · 2025Details
Commerce · 2025 new Karu
Bazaar
Karu Bazaar — Artisanal marketplace brand logo
FULL IDENTITY · ARTISAN HERITAGE

Karu Bazaar — artisan brand

From-scratch brand for an artisan marketplace. Custom mark drawing from kantha patterns, warm palette, and Bangla-Latin type pairing.

LogoPatternBangla
KaruBazaar · 2025Details
Marketplace · 2025 new Hello
Seba
HelloSeba — Local services platform brand logo
FULL IDENTITY · SERVICE BRAND

HelloSeba — friendly service

Approachable, app-first brand for an on-demand services platform. Friendly mark, expressive color, illustration system for service categories.

LogoIllustrationApp icon
HelloSeba · 2025Details
Studio · 2024 new Promo
Content
Promo Content Studio — Storytelling agency brand logo
STUDIO BRAND · CONTENT STUDIO

Promo Content Studio — creator brand

Brand for our content sister concern. Bold mark, content-first system designed to perform across the channels we actually ship on (YouTube, IG, LinkedIn).

LogoMotionTemplates
PromoContent · 2024Details
Fintech · 2025 beta Panna
khata
Pannakhata — AI bookkeeping brand logo
FINTECH BRAND · BOOKKEEPING

Pannakhata — trustworthy fintech

Fintech identity that feels approachable, not corporate. Bangla-first wordmark, currency-aware type system, two-tier color palette for product + marketing.

LogoTypeFintech
Pannakhata · 2025Details
See full portfolio
💰 Pricing

Three shapes,
fixed upfront pricing.

Brand work compounds — pay once, save it for years. Fixed-price scopes with 2 revision rounds. Most clients start with the full Brand System tier.
Tier 01

Logo Only

$1–3k fixed
⏱ 1 week
  • Primary mark + lockups
  • 3 concept directions
  • 2 revision rounds
  • Final files (SVG, PNG, PDF)
  • Light usage notes (1-pager)
  • Best for: stealth / pre-launch
Book a logo
Tier 03

Full Identity

$20k+ per scope
⏱ 8–12 weeks
  • Everything in System +
  • Custom illustration style
  • Motion principles + Lottie
  • Icon set (20+)
  • Pattern library
  • Photo direction guide
  • Application designs (web, app, print)
  • 6-month retainer included
Scope a full identity
just need a refresh?   Brand audit + recommendations starts at $1500 — ask us.
❓ Frequently asked

What you're probably
about to ask.

Common questions on every brand discovery call. Honest answers — if yours isn't here, just ask on the call.
Do you do logo-only work? +

Yes — Tier 01. But honestly, a logo without a system rarely compounds. For anything that needs to scale (web, app, video, print), Tier 02 is what you actually want. We'll tell you on the call.

How many concepts do I see? +

3 distinct directions at the concept stage. Not 3 versions of the same idea — 3 different strategic takes on your positioning. After selection, 2 revision rounds on the chosen direction.

Can you refresh an existing brand? +

Yes — refreshes are a big chunk of our work. We start with a brand audit that maps what to keep (equity) and what to evolve. Refreshes typically run 4–8 weeks, priced like Tier 02.

Do you handle trademark? +

We don't file trademarks ourselves, but we do a basic clearance search before final delivery (TESS, Bangladesh trademark, global Google check). For formal trademark filing, we refer to specialist IP firms.

Do you do Bangla / multi-script branding? +

Yes — Bangla-aware by default. We don't ship a wordmark without testing it in Bangla. We have a roster of Bangla type foundries, and we've shipped bilingual brand systems for ORBIX, Pannakhata, KaruBazaar, and more.

Brand guidelines — short or long? +

Short, focused, usable. Tier 02 ships a 15–25 page guideline covering the essentials. We don't write 80-page guideline books your team won't read. We do ship a Figma library + components alongside — that's the doc your team actually uses.

Will my team be able to use these? +

Yes — that's the whole point. We ship a Figma library with all components, a web font setup, organized asset packages (SVG / PNG / PDF in all the variants), and a 1-hour training session for your team at handover.

What if our brand needs to evolve? +

Brands evolve — that's healthy. We build systems with evolution in mind (clear primary mark equity, flexible secondary elements). After 18–24 months, most clients come back for a refresh — and we already have the originals.

🎨 60+ BRANDS
📐 SYSTEM-FIRST
🇧🇩 BANGLA-AWARE
📘 GUIDELINES INCLUDED
ready to stand out?

Let's build
your brand.

60-minute discovery call. We'll tell you whether you need a logo, a system, or a full identity — and how fast we can ship it. No deck, no pitch.

↔ Other services

While you're here
five more lanes.

Brand is one of six. Brand work usually pairs with Web Dev (apply the system) and Video (express it in motion). Ask about bundle pricing on the call.